Customers from abroad · Sample
One restaurant, two audiences.
It’s more than translation. Customers in Japan and visitors from abroad look for different things, so each version is designed for the people reading it. Switch between the two below.
It’s more than translation. Customers in Japan and visitors from abroad look for different things, so we design each version for the people reading it. Here is one restaurant, both ways:
Information first, the way customers in Japan expect it.
- Hours, closing day, seats and budget up front
- Book by phone, online or LINE
- Notices for seasonal menus and events
Fewer words and bigger photos, and answers to a visitor’s first questions.
- English menu, card payment and dietary options stated up front
- Online booking with confirmation by email
- Directions from the station, not just an address
Sample designs